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Our Works
Brand Identity for A Small Business
Graphic Illusion
Project Scope
Expanding Your Brand Identity Beyond Just a Logo
Beyond just a logo creation, a comprehensive brand identity encompasses many elements that work together to create a unique and memorable perception of your business.
Brand Guidelines (or Brand Style Guide): This is a crucial document that dictates how your brand should be presented consistently across all platforms. It typically includes:
Color Palette: Specific primary, secondary, and accent colors with their corresponding color codes (HEX, RGB, CMYK).
Typography: The specific fonts (typefaces) used for headings, body text, and any special applications, along with rules for their usage (e.g., sizes, weights, spacing).
Imagery Style: Guidelines for photography, illustrations, icons, and other visuals, including preferred subjects, lighting, composition, and overall mood.
Voice and Tone: A description of how your brand communicates (e.g., formal, friendly, authoritative, playful, empathetic), including specific examples of language to use or avoid.
Usage Rules: How the logo should (and shouldn’t) be used, including minimum size, clear space, and placement guidelines.
Strategies for Coming Years
Our future branding strategy is centered on cultivating an adaptive and resilient brand identity that thrives amidst evolving market landscapes and consumer expectations. This entails continuously refining our brand narrative and visual language to ensure relevance without compromising our core values, embracing data-driven insights to understand audience shifts, and strategically exploring new digital touchpoints and technologies for authentic engagement. By fostering genuine connections through consistent messaging and experience across all platforms, we aim to build a brand that not only maintains strong recognition and trust but also possesses the agility to innovate and resonate with future generations, ensuring sustained loyalty and long-term growth.
Why Do Small Businesses Need to Be Concerned with Branding?
Small businesses need to be deeply concerned with branding because it’s no longer just about having a pretty logo; it’s about establishing their unique identity, building trust, and standing out in a crowded marketplace.
- Mission Statement
- Values
- Brand Story
- Key Message to Customer